FBC Manby Bowdler
Neil Lloyd from FBC Manby Bowdler talks about their experience implementing and using The Link App.
Tell us about yourself...
Hi, my name’s Neil Lloyd. I’m a Sales Director at law firm FBC Manby Bowdler based in the West Midlands. We have about two hundred staff and six offices.
Why The Link App?
The reason why we chose The Link App is because as a progressive law firm we understand that technology has a massive part to play in being a differentiator for us. The Link App fits perfectly alongside some of the other software solutions we have implemented at the firm to help our clients have a better experience.
As a law firm that’s been around for over two hundred years and has many, many clients that use us time and time again, the main reservation we had with using The Link App was whether or not our clients would actually use the technology. The proof, as they say, is in the pudding and over 90% of the clients that request The Link App do use it proactively during their case.
What are the benefits?
There’s no doubt that using The Link App has saved our clients and ourselves time and money. We’re able to proactively manage communications with clients.
How do you use it?
We use The Link App with all new enquiries. When they contact us we tell them about our services and that we use the Link App as a dedicated, secure channel of communication. They are very receptive to this and we use the technology regularly during the on-boarding process to improve conversions. Once they become clients we then continue use the Link App to keep them updated throughout their case.
The workflow feature inside The Link App is a great way for customers to see what stage their case is up to and what they can expect from us next.
How does The Link App help?
The Link App has definitely helped us win more business, particularly in the conveyancing and personal injury market which tend to be more communication heavy. Clients have told us that they want their communications more succinct and that they want them on their mobiles. It has been the difference between us winning a case or not on a number of occasions.
Who should use The Link App?
I would definitely recommend The Link App to any law firm that’s looking to enhance its customer experience and win more business.