Here at The Link App, we believe that transparency and honesty are crucial. This is why, in addition to the many positives we foresee, we have decided to share with you some of the challenges we could face as a business. Attitude Law firms are stereotypically traditional in their approach; many are still sending letters and keeping paper files, as opposed to utilising newer methods such as emails and electronic storage. However, law firms recognise that they can no longer remain complacent, and technology will have to play a part in progressing and marketing their firms. The Link App offers a genuine opportunity for law firms to gain a competitive advantage and stand out from the crowd. Lauren understands how law firms operate, and will use this knowledge to share her belief that this product will make a positive impact on the practice of law firms. Competitors The Link App is a unique and innovative new concept, set to revolutionise communication between law firms and their clients. As with any new technology, once the idea is publicised competitors may create rival products. That’s why it is essential that The Link App is brought to market without delay and continues to be built and improved upon. Gaining a healthy market share at the earliest opportunity is vital for the long-term success of this business. There is also the obvious challenge of the high costs involved in being a technology start-up, creating a product from scratch. Continued investment will be sought to ensure the business has the generous resources it needs to continue its growth cycle.

Originally published 27 / Oct / 2014